How hunks, rap, and booze might save Buddhism in Japan

It can be difficult to get people excited about religion in Japan. No doubt, Japan’s culture and its religions are deeply intertwined, but the vast majority of Japanese people say that aren’t very religious.

With membership in religions across Japan in free fall, many are trying to make themselves more appealing to attract more followers. How do you get people excited about religion? Do you pull a Pope John Paul II and get some sweet-ass breakdancers to get the kids all excited about God?

Japanese Buddhists have found their weapon of choice: hunks. Not just any hunks, but hunky monks. Earlier this year …

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Tags: alcohol, Japan, music, Zen,

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