Meredith May: Stanford neuroeconomist Brian Knutson is an expert in the pleasure center of the brain that works in tandem with our financial decisions – the biology behind why we bypass the kitchen coffeemaker to buy the $4 Starbucks coffee every day.
He can hook you up to a brain scanner, take you on a simulated shopping spree and tell by looking at your nucleus accumbens – an area deep inside your brain associated with fight, flight, eating and fornicating – how you process risk and reward, whether you’re a spendthrift or a tightwad.
So when his colleagues saw him putting Tibetan Buddhist monks and nuns into …
Good news begets better people.
That was the conclusion of new research released Tuesday by the University of British Columbia, that found people with a strong sense of “moral identity” were inspired to do good when they read media stories about Good Samaritans’ selfless acts.
According to lead author Karl Aquino, who studies forgiveness and moral behaviour issues, four separate studies found a direct link between a person’s exposure to media accounts of extraordinary virtue and their yearning to change the world.
He said media reports could potentially play a crucial role in the mobilization of history makers if less attention was paid to negative coverage.
“Our study indicates that if more attention was devoted … Read more »