News of selfless acts has positive effect: study

April 3, 2011

Good news begets better people.

That was the conclusion of new research released Tuesday by the University of British Columbia, that found people with a strong sense of “moral identity” were inspired to do good when they read media stories about Good Samaritans’ selfless acts.

According to lead author Karl Aquino, who studies forgiveness and moral behaviour issues, four separate studies found a direct link between a person’s exposure to media accounts of extraordinary virtue and their yearning to change the world.

He said media reports could potentially play a crucial role in the mobilization of history makers if less attention was paid to negative coverage.

“Our study indicates that if more attention was devoted … Read more »