Marketing McMindfulness

July 10, 2014

wildmind meditation newsDouglas Todd, The Vancouver Sun: You suspect a trend has peaked when someone attaches to it the prefix, “Mc.” And it sticks. And that’s what has happened to the psycho-spiritual popularity of mindfulness, which has been a buzz word in liberal North American circles and psychology for at least a decade.

As the columns below attest, it’s not that mindfulness is a bad thing. It’s really just one technique for practising contemplation and meditation — of paying attention. And that’s been around forever — and not only in Buddhism, as many North American practitioners of mindfulness so often assertively suggest.

Contemplation has been …

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