Meditation gets cool and sexy makeover aimed at youth

Max SimonReuters UK: Max Simon is a man with a mission — to give the ancient art of meditation a cool, sexy makeover that will appeal to young people who have never heard of Maharishi Yogi. Forty years after Western baby boomers started dabbling in yoga and Indian transcendental practices, Simon, 25, is ditching some of the traditions in a bid to encourage 1 million young people to connect with their inner selves. “We are taking away all the stuff that appears weird or that scares people away. And we are adding in stuff that my generation thinks is cool, like fashion and music and entertainment,” Simon told Reuters. Read more here.

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