The transformation of hip-hop mogul Russell Simmons from the recreational drug-using, model-chasing manager of seminal 1980s rap artists Run-DMC, LL Cool J and Will Smith into a serene 21st-century prophet of veganism and meditation may be surreal, but it’s also quite real.
Even in his dark days of excess, Simmons had a lot of light around him. As 1990s entrepreneurs like Suge Knight made the rap business virtually synonymous with invective and violence, Simmons stood above them as a relative paragon of virtue, achieving unmatched success with humor and hustle rather than brutality. As he matured and embraced his holistic lifestyle, Simmons became “Uncle Rush,” purveyor of hip-hop brands but also philanthropist and father-figure.
Title: Super Rich: A Guide to Having It All
Author: Russell Simmons with Chris Morrow
Publisher: Gotham
ISBN: 978-1592405879
Available from: Amazon.co.uk, and Amazon.com.
Simmons takes his mentoring role seriously. In 2007, he wrote his first self-help book, a go-get-’em career primer called “Do You.” Now, he issues his follow-up, “Super Rich,” a slim, succinct and sagacious volume about the true meaning of wealth (spoiler alert: It ain’t about the money).